Here at Active Fire Systems we are committed to protect and respect your privacy in compliance with the General Data Protection Regulation (GDPR). This privacy policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This privacy policy applies to the use of our services and our online content at https://www.activefiresystems.co.uk
Who are we?
Active Fire Systems has been helping businesses to ensure the safety of their people, properties, and business operations since 2005.
When do we collect personal data about you?
- When you are using our services.
- When you interact with us in person, through correspondence, by phone, by social media, or through our websites.
When we collect personal information from other legitimate sources, such as third-party data aggregators, Active Fire Systems marketing partners, public sources, or social networks. We only use this data if you have given your consent to them to share your personal data with others.
We may collect personal data if it is of legitimate interest, and if this interest is not overridden by your privacy interests. Before data is collected, we make sure an assessment is made, ensuring that there is an established mutual interest between you and Active Fire Systems.
Why do we collect and use personal data?
We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about suppliers, partners and persons seeking a job or working in our company.
We may use your information for the following purposes:
- Send you marketing communications which you have requested. These may include information about our products and services, events, activities, and promotions of our associated partners’ products and services. This communication is subscription based and requires your consent.
- Send you information about the products and services that you have purchased from us.
- Perform direct sales activities in cases where legitimate and mutual interest is established.
- Reply to a ‘Contact Us’ or other web forms you have completed on the Active Fire Systems website (e.g. to download a document/PDF).
- Follow up on incoming requests (customer support, emails, chats, or phone calls).
- Provide you with access and services related to Active Fire Systems.
- Perform contractual obligations such as order confirmation, license details, invoice, reminders, and similar. The contract may be with Active Fire Systems directly or with a Active Fire Systems partner.
- Notify you about any disruptions to our services.
- Contact you to conduct surveys about your opinion on PTSG products and services.
- Process a job application.
Our legal basis for collecting personal data.
Collecting personal data based on consents.
The collection of personal data based on consent from the data subject will be done by using “Consent Forms” that will store documentation related to the consent given by the individual. Individual consents will always be stored and documented in our systems.
Collecting personal data based on contracts obligations.
We use personal information for fulfilling our obligations related to contracts and agreements with customers, partners, and suppliers.
Collecting personal data based on legitimate interest.
We may use personal data if it is of legitimate interest, and if the privacy interests of the data subjects do not override this interest. Normally, to establish the legal basis for data collection, an assessment has been made during which a mutual interest between Active Fire Systems and the individual person has been identified. This legal basis is primarily related to our sales and marketing purposes. We will always inform individuals about their privacy rights and the purpose for collecting personal data.
Collecting personal data based on vital interests.
This is used if we need to process personal data to protect someone’s life.Collecting personal data based on Public Task
We may use personal data to process: ‘in the exercise of official authority’. This covers public functions and powers that are set out in law; or to perform a specific task in the public interest that is set out in law.
What type of personal data is collected?
We collect name, phone number, title, and email address, in addition to your company’s name and contact information. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, documents, and emails. From our websites we may collect IP address and actions taken on the site.
Active Fire Systems does not collect or process any special categories of personal data, such as public unique identifiers or sensitive personal data.
How long do we keep your personal data?
We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems, to comply with legal requirements under applicable laws.
This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it in a secure manner. We may process data for statistical purposes, but in such cases, data will be anonymized.
Your rights to your personal data
You have the following rights with respect to your personal data:
- The right to request a copy of your personal data that Active Fire Systems holds about you.
- The right to request that Active Fire Systems corrects your personal data if inaccurate or out of date.
- The right to request that your personal data is deleted when it is no longer necessary for Active Fire Systems to retain such data.
- The right to withdraw any consent to personal data processing at any time. For example, your consent to receive e-marketing communications:
- If you want to withdraw your consent to e-marketing, please make use of the link to manage your subscriptions included in our communication. Please note that you may still receive system messages and administrative communications from Active Fire Systems, such as order confirmations, system messages and notifications about your account activities.
- The right to request that Active Fire Systems provides you with your personal data and, if possible, to pass on this information directly (in a portable format) to another data controller when the processing is based on consent or contract.
- The right to request a restriction on further data processing in case there is a dispute in relation to the accuracy or processing of your personal data.
- The right to object to the processing of personal data in case data processing has been based on legitimate interest and/or direct marketing.
Any complaint or query about your Privacy Rights should be sent to info@activefiresystems.com
Do we share your data with anyone?
We do not share, sell, rent, or trade your information with any third parties without your consent, except from what is described below:
Third-party Service Providers working on our behalf:
We may pass your information on to our distributors, agents, sub-contractors, and other associated organizations with the purpose of them providing services to you on our behalf.
If required by law:
We will disclose your personal information if required by law or if we, as a company, reasonably believe that disclosure is necessary to protect our company’s rights and/or to comply with a judicial proceeding, court order or legal process. However, we will do what we can to ensure that your privacy rights continue to be protected.
Privacy policies of other websites
Active Fire Systems website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.
Changes to this Privacy Policy
Active Fire Systems reserves the right to amend this privacy policy at any time. We encourage you to check this privacy policy occasionally to ensure that you are happy with any changes.
If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our websites prior to the change taking effect.
Cookies Policy
This Cookie Policy applies to Active Fire Systems (“the Website”) By accessing the Website, you acknowledge that you understand and agree to this Cookie Policy.
We reserve the right to vary the below Cookie Policy from time to time and any such changes will be displayed here.
What are cookies?
Cookies are small text files that are placed on your device when you visit our site. Our cookies do not contain any personal information that we can identify you by. All the information is aggregated and used to see how visitors to our site are using it or to remember your preferences.
Cookies used on our site:
Google Analytics and Add this; Google Analytics is Google’s visitor analysis system, allowing us to measure general data about anonymous visitor traffic. Add this is a feature that allows you to share a page with your social network, via Facebook, Twitter, email, and a range of other external social websites.
The use of cookies and web beacons
We use cookies and web beacons (‘Website Navigational Information’) to collect information as you navigate the company’s websites. Website Navigational Information includes standard information from your web browser, such as browser type and browser language; your Internet Protocol (“IP”) address; and the actions you take on the company’s websites, such as the web pages viewed, and the links clicked.
This information is used to make websites work more efficiently, as well as to provide business and marketing information to the owners of the site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use a website. Cookies and similar technologies help us tailor our website to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.
How to manage cookies?
We will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by this site, or indeed any other website, you can do this through your browser settings. The Help function within your browser should tell you how.
Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.
Third Party Cookies
Please note that during your visits to our website you may notice some cookies that are not related to directly to us. When you visit a page with content embedded from YouTube, or one which has a “Share” button, you may be presented with cookies from these websites. We have no control of these cookies, and you should check the third-party websites for more information about these.
How to contact us
If you have any questions about Active Fire Systems privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact our Data Controller Officer (DCO).
Email us at: info@activefiresystems.com
Freedom of Information
Please note that Active Fire Systems Ltd UK are not subject to the Freedom of Information Act 2000 (FOIA). We may hold information on behalf of clients who are subject to FOIA, however, you should direct any requests to those Public Authorities in the first instance.
How to contact the appropriate authority
Should you wish to report a complaint or if you feel that Active Fire Systems has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.
